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Is reselling sneakers ruining sneaker culture?

These days, with places like StockX and Goat that allow you to sell your deadstock shoes easily, reselling has taken off as a way of making money. Although at first it seems like a harmless passion, when some shops are making people walk their shoes out the door to decrease their value, and big corporations like Nike have worked to make it harder for resellers with bots to get the desired shoes, it is understandable to question what the fuss is about.


The way it works, in the context of sneakers, is that a popular shoe will be scheduled to release, and resellers will attempt to get as many pairs as they can, no matter the size, with the hope that they can sell it later for more money. Although the concept is easy enough to understand, it is harder than you might think to successfully resell shoes, hence why resellers have resorted to bots and proxies that allow you to jump the queue or have multiple attempts at getting the desired shoes.


Some people have a problem with this, as instead of genuine shoe collectors getting a shoe that they have worked for, more and more pairs are given to better off members of society who are willing to spend four times as much.

You could argue that this has made shoes more about money than the model itself, with the price tag often acting as the desirable aspect of the sneakers.


In a world where incomes have never been so varied, it is understandable for sneakerheads to feel like a small percentage of them have the majority of the popular shoes, however, at the same time, some feel like the higher price can work as an incentive to work hard in order to get the shoes.

Personally, I wish less sneakers were instantly snatched up by those looking to make a quick profit, but I understand the argument isn’t that simple, and I urge you to think for yourself what you feel about the matter.

What do you think?

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Written by Marco Mathis

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