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Beyoncé, one of the biggest names in pop culture today, and a new star in the live-action Lion King announced she had signed a multi-year deal with “Ivy Park Adidas Collection” last April. And now we have had a first look at the results
Teasing it a few weeks ago, but now with some official pictures, the Nite Jogger line looks to be releasing on January 18, with a new Adidas Ultra Boost and two new colorways of the sneaker.
The Adidas Ultraboost in question is a slightly older silhouette, as the Ultraboost 19 and 20 have not received the same success, so Beyoncé has gone for the original, more lifestyle fitting model.
Covered in maroon with a bright orange for the Continental outsole, the shoe stands out thanks to its unorthodox color blocking, and the bright soles contrast with the darker upper.
The shoe also features a lace lock for the maroon rope laces, and on the heel cup, the words “Ivy Park Nite Jogger,” can be found instead of the standard Ultraboost shoe branding.
One of the Nite Joggers Sneakers shares the same orange/maroon color scheme, with the maroon covering the front half of the shoe and the orange around the back.
The other Adidas Nite Jogger sports a completely different colorway, instead of donning a cream-and-white scheme, with the only maroon and orange touches on the laces.
Ultraboost’s and Nite Jogger’s usually retail for $180 and $130 respectively, but it is likely that the shoes might release for a slightly increased price since they’re part of this Beyoncé collection.
