Steph Curry is one of the stars of the NBA, although he has already picked up an injury this season and has been playing on the best team of this decade. Because of this, he was guaranteed to get a signature shoe eventually, but what surprised most was his decision to make his line with Under Armour. The Curry 7, Under Armour’s next big shoe
Although a successful brand, Under Armour aren’t known for their shoes, especially when it comes to basketball, but Under Armour saw a way into one of the most profitable sneaker markets,
and so far, it has worked out phenomenally for them.
Steph Curry’s shoes have been a success due to his popularity that he has received because of his natural talent, but also his playstyle. He is widely considered to be one of the best 3-point shooters of all time, and he has set many records as a result of his accuracy from behind the arch.
The latest model in the signature line is the Curry 7, which features a mesh upper with a low cut. The outsole is also all one piece as last year there were some issues with the rubber outsole peeling off in places. The main colorway so far has been a grey, red and white version that Under Armour are nicknaming the Curry 7 “UNDRTD,”
and there is also a sour patch collaboration that has been announced.
Although Steph Curry has broken his hand early into the season, which will result in the shoes not receiving as much coverage, Curry has such a large fanbase, and the Curry 7 is a good enough performer, that you are sure to see the new model on someone’s feet at the gym or around town.
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