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The Nike SB Dunk and its return to dominance

The first Nike SB Dunk came about when Sandy Bodecker was made general manager of Nike’s struggling SB line. And came up with the bright idea of taking the 1985 Nike Dunk and revamping it.

Image Via Instagram/ dunkboyzclub

Skaters had been wearing Nike’s for years before the SB line took off. But They were wearing their other performance shoes that happened to be great for skating too.

And then Bodecker decided to take one of these models. The Nike SB Dunk, and give it a slightly new look, repurposing the basketball shoe for skating.

Image Via Instagram/ JRY

From there, the sneaker took off. And after collaborations with Supreme, Staple, and other trendy brands, the love for the SB took off.


It was huge for all of the 2000s, but by the 2010’s it had lost some its original appeal. This seems to have changed, though, as going into 2020. It looks to be returning to popularity, filling the gap that “Dad,” shoes are beginning to leave behind.

Image Via Instagram/ thesolewithin

The SB Dunk trend started to pick up some serious traction late last year. When Off-White decided to drop its own version of the SB Dunk in collaboration with Nike.

‘Since then, we have seen the SB Dunk “Raygun,” release. And soon the Nike SB Dunk “Infrared” is set to come out.’

Celebrities have started wearing the iconic silhouette again as well, including Travis Scott, in his own pair that is rumored to release later this year.

For only $80, this should, in theory, be a natural trend to jump on, but with the small number of Nike SB Dunks releasing. You would be hard-pressed to find a pair.

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Written by Marco Mathis

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